Yeah! Divide & Kreate does Coldplay and Jovi!

At first spin of Coldplay's Viva La Vida this summer, I shook my fist to the heavens, cursing Chris Martin and his appealing bombast. Amongst my crew back in 2005, I was a holdout supporter of X&Y, conceding that while "Fix You" was little darling for my tastes (though infinitely more palatable when set to giant monkey/dinosaur fights), I too would be a little dopey and flighty after a year of sex with Gwyneth Paltrow.

Coldplay is one of those bands I try my damnedest to dislike, but just can't. While never in regular earbud rotation, I catch myself listening to the off track of theirs with a rushed, pleasurable guilt- like I know I shouldn't be doing it, but fall to the temptation of its fleeting reward anyways.

This is the same logic applied by guys who molest women on crowded subway cars.

Forget the U2 comparisons then, how about motherfucking Jovi? I like that. Let's all sit on Coldplay for like, 10 more years, and then it will be cool to like their old stuff while still rolling eyes at their current output. That's something we can all agree on. D&K, you done it again.

Divide & Kreate "Livin' La Vida" (Coldplay vs. Bon Jovi)