I understand that I'm not breaking any story here, as the Nike McFly2015 movement has received ample blog coverage since it's inception- I'd simply forgotten about it until I received the project's latest newsletter. Nike's McFly2015 is a fictional shoe (much to the chagrin of sneaker fans worldwide) that premiered on the feet of Michael J. Fox in 1989's Back To the Future Part II:
True, when riding a hot pink hoverboard, wearing breadbags with rubber bands around the ankles wouldn't look half bad either, but these are clearly the sharpest sneaks predating those Optimus Prime Nike Air Trainer IIIs.
The McFly2015 is more than an ironic pop culture footnote. Any retro kitch value the shoes offer is perfectly balanced out by their representation of achievable futurism- exactly the sentiment that makes Zemeckis' Back to the Future trilogy so special in the first place. I implore all am.fm.pm readers to stop by the official site of the McFly2015 Project, the most organized campaign petitioning Nike to make the shoes publicly available, and sign up for the newsletter. I swear it isn't a spam newsletter. The updates are few and far between, but every now and then the organizers hold a contest to win some nifty stickers and whatnot. (Free stickers! Sweet!)
Why, McFly2015s have even found their place in contemporary fine art! Takashi Murakami included the infamous kicks in his jacket art for Kanye's Graduation LP:
On the topic, do hit up Antonius @ You Are Not Illiterate for some filthy, filthy Murakami sculptures, and more info about Mr. Hiropon Vuitton's upcoming exhibit at the Brooklyn Museum. Great Scott! Bonus Jams:
Huey Lewis and the News "Back in Time"
Huey Lewis and the News "The Power of Love"
Shark still looks fake.
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment